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Thursday, October 27, 2011

Creativity

As the world expands, and the culture change, more and more companies are out seeking new ways to meet the need of their diverse customers.Claire Miller explains in her article that leaders in the past developed new products and release it into to the market to see the feedback it will get. This was a win/lose situation not good for business.  However, recently companies like twitter and flicker have been watching what their customers want and making the changes base on customer demand to better serve them. This is a win\win situation for a company, because they are creating a better environment that customer are looking forward to see.
              On the other hand, companies like “Open-source software companies leave innovation up to users, and companies like Bug Labs let people build their own hardware” (Twitter Serves up Ideas from Its Followers, Claire Miller). This equips consumers with the power to get exactly what the want. All these company does is put the tool on the table and the customers put it together, what a easy way to get paid?

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