Old Media is any
form of media/communication that has been outdated by a newer technology. Books,
newspapers and TV are all old media. On the other hand, new media is the modern
version of old media. New media is like a chameleon, it’s always changing. A
good example would be from Randall Stross’s “Why television still shines in a world
of screens”, where he explains how “TVs have evolved into videos
and other media” to keep its properties relevant and profitable. He used Hulu to
illustrate how the networks are moving the TV shows online, so the customers can
get access at any time. This movement is very similar to Tom Lowry’s “Turner’s secret web weapon”, in
which Turner
Broadcasting System try to trap customers between TV and online, to bring in
more money from ads. Turner system use advance computer programs to input
addition feature like viewing inside of the driver’s car, to draw more customers
to nascar.com.
New media and old media are building blocks, where new media
represents the new surface on top. Clive Thompson’s “How YouTube Changes
the Way We Think”, enlightens how Apple's WYSIWYG interface gave way to cut and paste, which is now
used in almost every software, such as, flickr, twitter, blogs, music and photo
editors. Another way of looking at Clive Thompson example of word processing
would be the history of telecommunication technology; first it was the
telegraph, telephone, cellphone, video calling (Skype). New media keep on
improving and adding additional feature to make our life’s simpler and easier
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