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Wednesday, September 14, 2011

"Old Media" You are the mother of "New Media"

Old Media is any form of media/communication that has been outdated by a newer technology. Books, newspapers and TV are all old media. On the other hand, new media is the modern version of old media. New media is like a chameleon, it’s always changing. A good example would be from Randall Stross’s “Why television still shines in a world of screens”, where he explains how “TVs have evolved into videos and other media” to keep its properties relevant and profitable. He used Hulu to illustrate how the networks are moving the TV shows online, so the customers can get access at any time. This movement is very similar to Tom Lowry’s “Turner’s secret web weapon”, in which Turner Broadcasting System try to trap customers between TV and online, to bring in more money from ads. Turner system use advance computer programs to input addition feature like viewing inside of the driver’s car, to draw more customers to nascar.com.
New media and old media are building blocks, where new media represents the new surface on top. Clive Thompson’s “How YouTube Changes the Way We Think”, enlightens how Apple's WYSIWYG interface gave way to cut and paste, which is now used in almost every software, such as, flickr, twitter, blogs, music and photo editors. Another way of looking at Clive Thompson example of word processing would be the history of telecommunication technology; first it was the telegraph, telephone, cellphone, video calling (Skype). New media keep on improving and adding additional feature to make our life’s simpler and easier

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